Storyboarding is an incredibly effective way to convey a visual project. However, there are some additional steps you can take to further enhance the storyboard process, resulting in improved understanding, communication with the client, and accuracy of the finished piece.

Take each frame and add it to an editing tool. Here, you can overlay draft voiceovers (recorded yourself or using an AI voice generator) and music and sound design. This enhanced storyboard is then able to effectively and accurately determine duration, pacing, mood, tone, and delivery of the narration. This allows the client to experience a project that is more closely aligned with the intended final piece and provides an opportunity for more effective feedback at this early stage.

Sam Entrepreneur
Sam Entrepreneur as entrepreneur at Breezy, Minawill

Storyboarding plays a pivotal role in conveying the emotional user journey and the relief our tools provide amidst legacy chaos.

Rather than highlighting generic features, our positioning storyboards spotlight relatable personas, like a sales manager drowning in a sea of unorganized account requests across managed inboxes… then the “aha” moment when discovering Helpmonks automatically tags and routes each request to the right rep for a fast response.

Vivid before-and-after comic strips strip away complexities to connect how chaotic managed states create headaches that our automation addresses in easily digestible vignettes. They are literal lifesavers.

Well-illustrated storyboarding makes onboarding and capability concepts sticky for all audiences. Drawn heroes overcoming illustrated struggles sell the vision while also easing UX adoption fears. It pays exponential engagement dividends.

Sam Influencer
Sam Influencer as influencer at Breezy, Matic

Using storyboards in marketing doesn’t look or sound as easy as it seems. Let’s look at it from a different angle. Storyboarding is not just about putting the stories out there but about how well your audience can relate to and resonate with your story.

For effective storyboarding, there is more than one key strategy to use. For me, I want a story that will not only be good but will also compel my audience to try out the services I offer. What I focus on to achieve this goal is to first focus on the efficiency of my storyboarding layout. Over the years, I have learned that no matter how good your content is, it can be ruined by a bad layout. So, paying attention to my content layout by utilizing the spaces and balancing the components helps me create an appealing and compelling final product.

Another thing I focus on is character positioning. Poor character positioning can easily confuse your audience. In order to convey my message correctly, I have to get my characters’ positions right.

Sam Influencer
Sam Influencer as influencer at Breezy, Defy