Before the digital age, only the privileged few could consolidate the resources necessary to start their own business. Starting capital had to be significant, while outside funding was often scarce unless you had connections with financial and entrepreneurial know how.

In the world of online sales and ecommerce, that is simply no longer the case as the demand for ecommerce and online businesses has exploded. Even in the last few years, the growth of ecommerce has been tremendous. From 2019 to 2021, ecommerce sales grew more than 50%, representing 13.2% of all retail sales in the U.S.

Sam Influencer
Sam Influencer as influencer at Breezy, Defy